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Creative & Digital
Digital Experience
One team. Made visible.
THE CONTEXT
Creative & Digital responds to a need for clarity and connection across a large multidisciplinary team. One digital space brings together people, roles, shared objectives, capabilities and past projects, helping colleagues understand their contributions and other Novartis teams discover the group and how to work with it.
THE APPROACH
Within the Novartis identity, strong typography, clear hierarchy and imagery of collaboration shape the art direction. The structure and UX organize team profiles, capabilities, projects and resources into a simple journey. Developed as a pilot for Mexico, the system could expand to other global Creative & Digital teams.
