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Eye Feel You
Awareness Campaign / UX/UI
THE CONTEXT
Eye Feel You explores the frustration of dry eye through physical sensations. Burning becomes fire. Grittiness becomes sand. Excessive tearing becomes water. Visual metaphors help healthcare professionals understand what patients describe.
THE APPROACH
The campaign translates each symptom into its own graphic world, using the eye as the central visual device. An interactive digital experience carries this visual language across desktop, tablet and mobile, expressing physical sensations beyond clinical language.
Familiar formThe iris keeps the image human.Visual anchorThe pupil unifies all three states.Sensory materialTexture makes discomfort tangible.
