Carlos GalgueraDesign & Art Direction Mexico City, MX
All work14 / 15

Leqvio E360

Visual Storytelling

Turning data into a journey.

THE CONTEXT

E360 is a Leqvio initiative connecting healthcare professionals, patients and marketing teams through more relevant interactions. Sharing its results meant turning a complex story of data, orchestration and engagement into clear, memorable visual storytelling, beyond a presentation of numbers and platform capabilities.

THE APPROACH

A team lost at sea finds a lighthouse before the film moves into the E360 case study and results. An existing illustration library was adapted into consistent art direction and motion design. Calmer waters and the team’s arrival close the story, creating a journey from uncertainty to direction and progress.

Hands holding a unified doctor profile / original animation still
Leqvio E360 · The team
Leqvio E360 · The search
Leqvio E360 · The lighthouse
Leqvio E360 · A change of perspective
Leqvio E360 · The opportunity
The team / original motion excerpt
The lighthouse / original motion excerpt
Building relationships / original artwork
Connecting care / original artwork
A customer-centered view / original artwork
The engagement flow / original artwork
The next chapter / original artwork
Leqvio E360 storyboard: the team, the journey and the lighthouse
Hands, transition and unified profile / original motion excerpt
The team completes the puzzle / original motion excerpt
A human perspective / original artwork
Full film · 4:29
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