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NOCC · 10 Years
Anniversary Identity
THE CONTEXT
For NOCC Mexico’s 10th anniversary, an identity reflects its role as a strategic, technology driven Novartis hub. The number 10 becomes a visual language inspired by binary code, the ones and zeros behind digital technology. Mexico City references give the system a locally relevant character across internal touchpoints.
THE APPROACH
From brief to creative direction, the work included concept development, visual identity and art direction, plus presenting creative proposals to the Mexico Leadership Team. The selected identity became a flexible system for leadership presentations, digital communications, office branding and internal applications.
