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The Power of Us
Team Identity
Individual Expression. One Collective Idea.
THE CONTEXT
The Power of Us was created for a team building experience connecting a growing team of around 100 people. The idea celebrates how individual differences become more powerful together. An organic, colorful visual language expresses individuality, inclusion and human connection within a shared team identity.
THE APPROACH
The art direction gives different personalities and contributions a visual form through flexible characters and graphic elements. Like cells forming something bigger, they connect, separate and transform across the identity, extending into event materials, workshops, team interactions and collaborative sessions.
