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Santo Toro
Spirits Identity
THE CONTEXT
Santo Toro is a mezcal born in Oaxaca, Mexico, whose name became the starting point for an identity built around the contrast between the sacred and the earthly. Rather than following the traditional visual codes of mezcal, the concept explored an unexpected territory inspired by religious imagery and the idea of devotion.
THE APPROACH
The idea shaped the ST monogram, visual language, storytelling and photographic art direction. Light, halos and symbolic objects gave carefully composed photography a subtle sense of ritual without becoming literal. This vision carried through the bottle, label, packaging and brand applications, creating a consistent identity.
