All work
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Ilaris
Brand Systems
Targeting Freedom.
THE CONTEXT
Ilaris treats multiple rare autoinflammatory diseases across different patient populations. Its global identity needed a more expressive, flexible system without changing the logo. The existing arrow became the starting point for Targeting Freedom, expressing how treatment can help patients move beyond their disease’s limitations.
THE APPROACH
The arrow became a system of icons and patterns expressing fast relief, lasting relief, safety and convenience. Organic compositions and IL 1β references extend the visual language. The initial concept and art direction gave a multidisciplinary team the foundation to expand Targeting Freedom across the global brand ecosystem.
